CELEBRATING Yorkshire’s food and drink is the theme of a new campaign by Welcome to Yorkshire.
The aim of the Yorkshire Menu, launched today, is to showcase the vicinity as the food and drink capital of the UK.
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From street food to Michelin-starred restaurants, farm shops to tea rooms, and vineyards to distilleries, the campaign will highlight the county’s wide variety of food producers
Schemes will include Yorkshire on Tour, Eat Around the World – whilst staying in the county – recipes, food and drink trails, and a calendar of competitions.
Yorkshire Menu will characterize top chefs, culinary experts, celebrities and the people who create the food the county is famous for.
It will celebrate Yorkshire’s 16 commercial vineyards, its seven Michelin-starred restaurants and its protected position foods including Wensleydale and Swaledale cheeses.
Welcome to Yorkshire Chair Peter Box said: “2021 has been another tricky year for all and certainly a time to mirror on what is positive and what we should be proud of, which is certainly the case when it comes to Yorkshire’s fantastic food and drink offering.
“What better way to start the new year and continue by 2022, than promoting all this wonderful produce, award-winning places to dine and drink, in addition as supporting local businesses, which is needed now more than ever.
“Yorkshire Menu will have a worldwide allurement and will welcome visitors to the most different of counties by the most inclusive of campaigns.
“Food and drink is enjoyed by everyone and we really hope visitors in and out of county will embrace and enjoy the Yorkshire Menu as much as we do.
“It will also incorporate Yorkshire’s art and culture, sport, history and heritage locations and the vicinity’s amazing attractions with food and drink connected to all.”
North Yorkshire-based award-winning chef Stephanie Moon said she was ‘really excited’ about celebrating the county’s culinary offer .
She additional: “It’s something I’m incredibly passionate about and proud to be a part of.
“I’ve travelled extensively and can honestly say that Yorkshire’s fabulous fresh produce combined with its lovely locations to dine and drink are simply world-class and that’s why I choose Yorkshire as my home and place to work.”
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