4 basic SEO Strategy Elements for Service-Based Businesses

4 basic SEO Strategy Elements for Service-Based Businesses




rare Elements Required for a Service-based Business to Rank Properly in the Search Engines.

While big multinational companies use SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic vicinity only wants local leads.

This article looks at what you must have in your SEO strategy if you’re one of those smaller businesses and you’re trying to gain visibility with clients local to you.

1. Your website

Look at your website and see if you can tell where your business is located and who it sets.

Your target area should be prevalently noted in the Home page copy, your contact page, in addition as in the footer. You can already incorporate it into your business name or URL.

The idea is of course to make sure that when someone gets to your website looking for what you provide, they are also affirmed you service their area.

Put these terms in your META data too. It makes a difference in reaching local customers doing specific searches for your city or business service area. Additionally, when you create individual pages for each service you provide, work the locations serviced into the headlines and copy.

2. Google My Business

If you haven’t already done so you should create a Gmail explain yourself, so you can easily log into all of Google’s apps and products.

Google My Business is one such tool obtainable for free that gets your business pinned on Google Maps and if Google sees the right signals you’ll show up high in the local rank results too. The local rank results are those results you’ll see when Google has understood your search query to be location specific.

Try typing ‘plumbers near me’ into Google and you’ll likely see a few ads and some localized listings before you see the organic search results. This could be 1 – 3 ads or 3 or 4 local listings depending on how competitive the market is.

Those local listings are valuable to your business and by creating and verifying your business with Google you’ll have at the minimum initiated the steps it takes to get listed in those local listings.

Once you have the account, fill in everything you can. Provide photos and use your service and locality keywords in the description and anywhere else you see a sincere opportunity.

3. Local Citations

Local citations are when your business is listed in local directories. You’ll likely only ever need to do this once and it’s very easy.

Just look up your location with the information ‘directories’ after. There are some obvious ones like Yelp but you may find some niche directories for your locality in addition as your service too.

Don’t ever pay for these as those paid directories will have already been flagged by Google when it reviews their site. Paying for links or citations will always harm your ranking efforts.

4. Reviews

When it comes to local customers, reviews are golden. They’re testimonials that other possible clients can trust. Requesting these from past customers is totally fine; however, falsifying them is not.

Don’t have them log into their Gmail account from your computer to leave a review or Google will see that your reviews all come from the same IP address and the reviews then won’t help your rank.

There are plenty of other things you can do in addition but those 4 points are staples in any local SEO strategy and if you’re a service-based business you’ll need them in order to get the right traffic.

Of course, if you’re looking to really rule the rank results and ensure you’ve got a substantial strategy you’re going to want to hire someone providing specialized search engine optimization. They can take things further in addition as actively continue the efforts needed to let Google know you provide what you do, where you do it, while you use your time truly providing your service!




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